Brand perception survey template

Find out how well people know you, what they associate with you and how you compare. Use it as it is or change anything, then share a link, embed it on your site or print a QR code.

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  • 7 questions
Brand perception survey form as respondents see it

Questions in this form

  • How familiar are you with us? required
  • Where did you first hear about us? shown only when needed
  • Which three words come to mind when you think of us? shown only when needed
  • Which of these describe us? shown only when needed
  • How much do you trust us to deliver what we promise? shown only when needed
  • Compared with others you know, we are shown only when needed
  • What would make you think more highly of us?

Smart logic

5 questions appear only when an earlier answer makes them relevant, so people never see questions that do not apply to them.

How to use it

  1. Use the template. It opens in the form builder with the Soft theme already applied.
  2. Make it yours. Change questions, logic, colours and fonts. The live preview shows exactly what respondents will see.
  3. Publish and share. Copy the link, embed the form on your website or download its QR code. Responses arrive in a table with charts and exports.

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Questions

Is this brand perception survey template free?

Yes. Create a free FormsBat account, use the template and share the form. The Free plan includes unlimited forms and 1,000 responses a month.

Can I change the questions and design?

Yes. Add, remove and reorder questions, change any wording, pick another theme or accent colour, and add your logo. The template uses the Soft theme.

Do people need an account to answer?

No. Respondents open your link on any phone or computer and answer without signing up.

Where do the answers go?

Answers are kept in your responses table with search, filters and charts, and you can export them as CSV or Excel.

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